“Separately, we are small but when we come together, we have more power, resources and energy."
Tourism is the lifeblood of the island and the influx of people every summer puts enormous pressure on the environment. Sandra sees working within the tourism industry as the answer to many of the island’s problems. “The tourism-based economy can evolve and co-exist with Ibiza’s cultural and environmental heritage,” she says. “More and more companies are interested in forming alliances with us. They look to us for direction on how they can change their practices.” Sandra’s unstoppable energy and forward-thinking nature have already opened doors to some of the island’s most iconic brands.
In the name of efficiency, IPF currently has four key projects – Ibiza Produce, Posidonia Protection, Plastic Free Ibiza and Formentera and the research platform Sustainability Observatory – along with seven other ongoing projects, not to mention a long list of completed programs. Perhaps one of the most time sensitive of the projects is Plastic Free Ibiza, which aims to phase out single-use plastics by 2023 through collaborations, education, legislation and practical support for local businesses and communities. In just one summer season, the initiative has seen more than 150 businesses become involved. There’s still a long way to go but Sandra sees a real movement towards more sustainable practices, noticing that businesses becoming more and more proactive with each new season.